Steve Yeates Illustration & Graphic Design
© Steve Yeates 2020 firstname.lastname@example.org
It takes two to tell a story.
Success in design or illustration results from a collaboration between the client and designer.
For the designer the conversation defines the market, tastes, budget and other needs of the client or the company.
For the client, the exchange helps refine and clarify what the organization really needs, keeps the project focused and opens up unexpected graphic possibilities. As in “ I would never have thought of that solution!”
The process of working through the design of identity, collateral or illustration involves this back and forth to refine a final solution.
As seen in this portfolio my practice is far ranging and general, encompassing everything from a company's identity and collateral to editorial illustration and commissions.
Some of my clients:
Ontario Ministry of Natural Resources)
City of Toronto
Architectural Conservancy of Ontario
Canadian Running Magazine
Canadian Cycling Magazine
St Louis Magazine
Gay Games International
Alliance for South Asian AIDS Prevention
Pelee Island Bird Observatory
Various authors and publishers
The Cabbagetown Preservation Association
But what do I do in real life?
I have a varied background. In my first career I taught high school Geography, sometimes using slides I took every summer while wending with friends through Europe or the west coast by bicycle.
A radical career change led to my design education at Ryerson University in Toronto.
Work in film and television led me to find my career as a graphic artist.
My volunteer life is in heritage preservation and as a team lead in an annual cycling fundraiser. To let off steam I instruct Spin classes, and I practice calm with a sketch pad that always accompanies me.
I love modern design, get excited by anything urban and fret about the environment. All of these interests and experiences inform my work in one way or another.